Grand Rapids Are you obsessed with social media? Are you a content junkie who loves starting engaging conversations across media platforms? If so, Oktopost is looking for you!
Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start up with offices in Ramat Gan, London, and Grand Rapids (MI).
As a thought leader in B2B social media marketing, building a community of B2B Marketing leaders is an essential part of our marketing expansion strategy. In today’s world, social media has become accessible to all and not just a nice-to-have, it is a fundamental part of a CMO’s arsenal. The Social Community Manager will support and execute Oktopost’s social media marketing plans, bringing creative ideas and attention to detail with a deep understanding of our audience's needs and wants.
Responsibilities
- Work closely with the Marketing team to build and execute on the social media and community plans
- Collaborate with marketing, sales, customer success and HR to align content
- Develop content for a variety of social channels including LinkedIn, Twitter, Facebook, and Instagram
- Lead and maintain Oktopost’s internal Employee Advocacy Program
- Act as the face of the brand across social media sharing B2B marketing knowledge with the Oktopost community and customer base
- Drive internal use of Oktopost’s advocacy tool and engage with the team to ensure we are gaining the most reach and seeing ROI from the program
- Create, write, and develop editorial calendars taking into account key topics, milestones and holidays for B2B Marketing executives
- Review user-generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, in order to foster an energetic and positive community, adding value to the user’s experience aligned with Oktopost’s tone of voice and the platform’s tone
- Assist in the creation of social media reports on a regular basis include an analysis of current social activity and future marketing recommendations based on trend data
- Utilize Oktopost’s social listening tool to generate insights
- Organize work effectively and efficiently to streamline completion of projects
- Stay current on social media and interactive marketing trends and educate internal teams about the social media industry & trends, including the influencer/blogger space
- Monitor digital spaces and engage with customers to build and spread a positive brand image for Oktopost and foster community
- Oversee the delivery and smooth operation of webinars and podcasts
Requirements
- Recent experience managing social media communities and channels: LinkedIn, Twitter, Facebook and Instagram - must
- Working knowledge of Microsoft Office Suite, GSuite, or similar tools
- Native English speaker - must
- Strong written and verbal communication skills
- Experience in delivering and hosting webinars and podcasts
- Confident at speaking publicly and introducing online events to a large audience
- Understanding of how content is written for social platforms
- Understand all forms of social media interactions (blogs, forums, communities, etc.)
- Understand basic principles, deployment, and reporting for paid social programs
- 1-2+ years relevant experience with social media and content management (including internships)
- Ability to pull insights from social media data to make informed decisions about future content
- Ability to work without supervision and an instinct for prioritization under a busy workload
- Ability to multitask while demonstrating a high level of attention to detail and organization
- Ability to work across departments, communicating creative messaging needs, as well as coordinating the production of creative assets to ensure on-time social campaign launches
- Positive and friendly attitude with plenty of energy and enthusiasm
- Excellent time management skills
- Flexible and adaptable approach at all times
- Attention to detail and accuracy