Marketing Intelligence: Surface insights into competitor content strategies

Imagine this: You’re a fly on the wall in your competitor’s marketing meeting. You hear their team planning what content they’ll publish next, which trends they’re betting on, and how they’re positioning their next big product launch.

Would you want that level of insight into your competitor’s B2B content marketing strategy?

With Oktopost’s Marketing Intelligence, we won’t turn you into a fly, but we do offer the next best thing.

Understand the content strategy of your competitors

The hard truth about B2B marketing today is how quickly the competitive landscape changes. As marketers, we’re constantly testing new campaigns, shifting narratives, and aiming to capture our audiences’ attention and trust in an often saturated market.

This is why we created Marketing Intelligence, a research platform built for B2B businesses to surface insights into competitors’ content marketing approaches across various digital channels.

It gives you an unmatched picture of how your competitors’ communities and personas are being marketed to in order to help you make decisions with full visibility of your market.

Marketing Intelligence: A B2B approach

At Oktopost, we believe competitive content intelligence should be an ongoing part of any B2B marketing strategy. 100% of B2B organizations have a content marketing strategy, and with the current pace of innovation and digital trends, an annual report on competitor activity is no longer sufficient. Executive teams need ongoing intelligence to not only react faster and execute their content strategies quickly but also to get ahead of the competition and lead the way.

This is why we designed the Marketing Intelligence platform to provide B2B marketers and executive teams with competitive insights in six major digital marketing pillars:

1. Stay ahead of the narrative with competitor PR and News

In B2B, reputation is everything, and your competitors are working hard to shape theirs. Their PR teams are securing media coverage, building credibility, and ensuring their brand stays top of mind.

Using Marketing Intelligence, you gain a real-time view of how competitors are being covered in the news. Track who’s writing about them, what’s being said, and whether the sentiment is positive or negative, so you can adjust your PR strategy and stay in control of the conversation.

2. Unlock competitor blog insights to stay ahead of trends

Your competitors’ blogs are a goldmine of insights, revealing their messaging, tone, and content strategy. With Marketing Intelligence, you can easily explore and analyze their blog content by filtering posts by competitor, using AI to generate quick summaries, and identifying key themes at a glance.

This not only helps you spot emerging industry trends but also makes it easier to share insights with your team, solve challenges, and generate new content ideas. Stay ahead by understanding what your competitors are talking about, and what’s coming next.

3. Know your competitor’s next move – before they make it

Staying ahead in B2B marketing means understanding your competitors’ email strategies inside and out. From subject lines to design, messaging, positioning, and campaign objectives, or whether they’re promoting a new product, cross-selling, or driving conversions, every competitor email holds valuable messaging insights.

With Marketing Intelligence, you get a centralized dashboard to track, manage, and analyze competitor email communications, all in one place. Sort emails by date sent, uncover patterns, and optimize your own approach. In addition, generate a unique email address directly from Oktopost to collect competitor campaign emails and gain even more insights into their engagement tactics to stay one step ahead.

4. Understand where your competitors are investing

Your competitors’ ads can reveal where they’re investing, who they’re targeting, and what messaging they prioritize as part of their strategy. By bringing their digital ad campaigns into one centralized intelligence hub, you gain a piece of the puzzle of their marketing playbook.

With Oktopost Marketing Intelligence, you can track creatives and messaging trends from Google to uncover patterns and shifts in their strategy. Are they doubling down on product promotions and demo requests? Testing new audience segments? Pushing aggressive retargeting? Now you’ll know, and use it to your advantage.

5. Track competitor social corporate feeds and trending content

Social media has become the backbone of B2B marketing, and your competitors know it. Keep a close eye on what they’re publishing, how they’re engaging their audience, and what’s driving performance.

With Oktopost Marketing Intelligence, you can track competitor corporate posts, analyze their messaging, and fine-tune your own strategy, ensuring you’re always one step ahead.

6. See how the competition grabs attention on their website

A website is the cornerstone of B2B marketing, serving as a brand’s digital headquarters. Your competitors are making sure to use every pixel creatively to drive conversions.

With Oktopost Marketing Intelligence, you can spot trends, track messaging shifts, and make design changes to fine-tune your strategy, no guesswork, just smarter marketing.

Stay ahead in B2B—Because timing is everything!

In B2B marketing, the right insight at the right time makes all the difference. With Marketing Intelligence, you get weekly digests and AI-powered Analysis packed with competitor activity, industry trends, and key insights, so you don’t just react, you anticipate and lead.

Gain a competitive edge with Marketing Intelligence

In B2B marketing, success isn’t just about executing great campaigns, it’s about staying ahead of the competition. Understanding how your competitors engage their audiences, position their messaging, and optimize their digital strategies gives you the insights needed to refine your approach and lead the market.

With Oktopost Marketing Intelligence, you get a real-time, 360-degree view of competitor content across PR, blogs, email, ads, social, and websites, so you can track trends, identify opportunities, and outmaneuver the competition.

The best part? It’s all in one place, powered by AI to surface the insights that matter most. No more guesswork, just smarter, data-driven marketing decisions.

Ready to see it in action? Book a demo today and start turning insights into impact.