2025 B2B Social Media Holidays Calendar

The most important B2B social media holidays in 2025

Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide.

While not every holiday on this list may align with your brand's personality, finding the right ones for your niche will keep your audience engaged and help expand your reach.

Having a list of these days prepped beforehand will help you plan out your year, help you be creative, and get your Canva templates ready and set up.

Download the calendar

What is social media management?

Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.

Oktopost's approach to B2B social media management Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management-all while ensuring governance and compliance across teams and regions.

The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.

By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.