B2B social runs on the people behind the brand pages, many of whom are already out there, building their personal brands and careers on LinkedIn.  They educate, inspire, and bring the well-timed comic relief we all need while scrolling. The B2B Social’s Rising 30 is here to recognize them. This isn’t just another list – it’s THE list. The voices pushing boundaries, sparking conversations, and shaping B2B social as we know it.

B2B social is only as strong as the people driving it forward. The Rising 30 shines a light on those bringing fresh ideas, bold takes, and real connections to the space.
Built by the community, for the community. Because the best people to recognize thought leaders are the ones they inspire.

A panel of B2B experts reviews every nominee, looking for the thought leaders making a splash in B2B social. Want your favorite to make the list? Here’s what sets them apart:

An impressive LinkedIn community of engaged followers

Smart, valuable, or entertaining content shared consistently

A comment section full of real conversations

A strong personal brand on LinkedIn

They work in social media for a B2B brand

If that sounds like someone you follow, nominate them!

Nominations close May 14, 2025, and the list drops in June 2025. Keep an eye on our socials for updates!

We’ll reach out to each Rising 30 directly on LinkedIn, so be sure to include their LinkedIn profile when you nominate!

As a way to thank those who stop our scroll with valuable insights every day, each Rising 30 honoree will receive a well-earned trophy. But that’s just the beginning. They’ll also be spotlighted on our website, invited to join us on the Behind the Post podcast, have a seat at a live panel discussion, and get the chance to drop their hottest takes with our social media community. It’s our way of giving back and making sure their voices echo even further in the community they inspire.