New! 😊 Marketing Intelligence: Surface insights in to competitor content strategies

Marketing intelligence

Uncover your competitors'
top marketing tactics

Stay ahead of market shifts with daily intelligence on competitor messaging, positioning, and content strategies - ensuring you make informed marketing decisions.

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Maketing Intelligence Maketing Intelligence
Intel hub

Intel hub

One source of truth for competitive insights

Consolidate marketing intelligence from news, blogs, social, ads, email campaigns, and websites into a centralized hub, ensuring your team stays informed and aligned.

AI-based visualization

Competitive analysis with AI

Unlock competitor trends with AI-powered summaries—automatically surfacing key insights to adjust your strategy and outmaneuver the competition.

Competitive analysis with AI
Competitor email insights

Competitor email insights

Track competitor nurture campaigns

Gain customer-specific insights into competitor marketing efforts by following their email campaigns—helping refine your nurture strategy and craft more compelling marketing journeys.

Competitor website changes

Detect messaging shifts on competitor websites

Stay informed when competitors update their product messaging positioning or launch new offerings. Respond faster and fine-tune your own brand strategy.

Competitor website insights

Content strategy insights

Build a high-impact B2B content strategy 

Fine-tune your B2B content campaigns, messaging, and channel strategy based on real insights—not guesswork. 

Content strategy insightst Content strategy insights
Smart Notifications Smart Notifications

Marketing & corporate comms

Know what your competitors are releasing now

To stay ahead in a competitive landscape, stay informed about competitors' good and bad news and capitalize on market opportunities they create. 

More ways to leverage Marketing Intelligence

Use marketing intelligence to gain deeper insights into your competitors' content strategy and level up your marketing.

Select & track key competitors

Quickly select the brands you want to follow and add them to the platform to track and analyze messaging.

Leverage AI to surface competitive moves

No need for manual tracking—AI highlights the most impactful competitor activities to adjust your strategy proactively.

Identify content gaps

Leverage competitor insights to identify content gaps and create materials that stand out.

Website homepage news

Analyze competitor homepages and key messaging shifts to refine your value proposition and highlight differentiators.

Crisis management intel

Learn from competitor crisis responses to strengthen your own reputation management strategy.

Optimize your marketing strategy

Adapt your B2B go-to-market plan with intelligence on how competitors market, innovate, sell, and position themselves.

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Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

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