Grand Rapids Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand their social presence in order to make better business decisions. We are a global, fast-paced, and innovative start up with offices in Ramat Gan, London, and Grand Rapids (MI).
We are seeking a dedicated and skilled Content Marketing Manager to join our team and support Oktopost in executing our content strategy. As the Content Marketing Manager, you will play a crucial role in ensuring the successful implementation of content plans and managing day-to-day content operations. Reporting directly to the Head of Content, you will collaborate closely to maintain consistency and quality across all content channels, with a specific focus on managing our blog.
Responsibilities
- Support the Head of Content in executing the content strategy, ensuring alignment with overall marketing goals.
- Collaborate with cross-functional teams, including marketing, product, and design, to gather insights and execute content plans effectively.
- Manage and maintain the company blog, including uploading, formatting, and publishing content.
- Conduct regular quality checks to ensure consistency, accuracy, and adherence to brand guidelines.
- Assist in developing and optimizing content for various channels, including social media, email marketing, and website.
- Monitor content performance, analyze data, and provide insights to inform content optimization and future strategies.
- Support the creation and distribution of content assets, such as whitepapers, case studies, and videos.
- Assist in managing relationships with content contributors, agencies, and freelancers.
Requirements
- 1+ years of experience in content marketing.
- Proven experience in content marketing, preferably in a B2B or SaaS environment.
- Stay updated on industry trends, content marketing best practices, and emerging technologies to continually enhance content effectiveness.
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
- Proficiency in content editing, proofreading, and formatting.
- Familiarity with SEO best practices and keyword research tools.
- Analytical mindset with the ability to derive insights from data and make data-driven decisions.
- Strong communication skills, both written and verbal.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a collaborative team environment.