How Any B2B Business Can Start a Profitable Podcast

Radically Transparent Published: July 21, 2022

Jen Gutman

Tom Hunt, Founder/CEO of Fame reveals the unfiltered, not-so-known truths of podcasting.

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Episode Summary

“There is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche.”

These are the wise words of our next podcast guest, Tom Hunt, Founder/CEO of Fame.

Tom confesses that when it comes to podcasting, everyone wants to know how to

Start their own podcast
Grow a successful show
Measure the impact on the business
See their revenue chart increase and move towards the right

But the issue is, that they are asking the wrong questions.

Before you invest time and resources into building your show, you need to design your content by niche and zoom in on a specific topic over time. You need a niche that makes sense and a solid guest strategy to get ROI from your audience.

Remember: If you release your podcast and nobody likes your show, you’re not going to grow.

Hot Topics of this Episode Include:

The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them!
How to measure a podcast and get a 10x ROI from your show
The secret sauce to flawless podcast promotion to increase listenership

Meet Tom

Tom Hunt is the Founder/CEO of Fame and bCast and known for growing the world’s most profitable podcasts for growth-focused B2B businesses. He’s been in the online marketing game for seven years. Within that time, he set up and shut down countless online businesses, and now he’s making waves in the world of B2B marketing. He even bootstrapped an online marketplace and sold 90% of it while traveling the world in 2017 and appeared on the BBC One television show Dragons’ Den.

Tom also hosts the brutally transparent marketing podcast: Confessions Of A B2B Marketer. In the podcast, he takes listeners along his journey of growing a B2B SaaS business (bCast) and agency (Fame), and understanding the world of B2B marketing and demand generation, meeting his friends, family, and business along the way.

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Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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