Suz Barton on Using Employee Advocacy for Social Selling

Radically Transparent Published: March 3, 2022

Jen Gutman

Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy.

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Episode Summary

Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you leave this episode with full confidence knowing which program outline to bring to your next strategy meeting!

Meet Suz Barton

Suz is Oktopost’s Director of Demand Generation and focuses on initiating conversations with new customers for our sales team across the globe. She has a solid track record of building strong relationships with customers and sales teams and has always been focused on driving growth in B2B technology organizations.

Away from running integrated marketing programs, Suz enjoys listening to rock music, watching football, and having adventures in the great outdoors – a part of her will always wish she could be Batman.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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