Lee Odden on Getting the Most Out of Influencer Marketing

Radically Transparent Published: April 28, 2022

Jen Gutman

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing.

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Episode Summary

Influencer marketing – some love it and others hate it. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line.

Why?

Because people crave credible and quality content on social media.

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign. He gets candid about why, before reaching out to any influencer, you must:
Do your research to find out what they want to achieve.
Find where there is common ground in terms of shared goals.

Without missing a beat, Lee even discloses his thoughts on being CEO and his responsibility to set a high standard with TopRank Marketing in the B2B Industry. He highlights how he often considers the best ways to keep his remote team motivated, inspired and on task. As a marketing leader, it’s important to elevate the culture in creative ways so they can continue to grow.

Hot Topics of this Episode:

Lee Odden’s BEST tip on working with influencers and why it’s important to focus on what the influencer will get out of the experience, rather than what the brand wants from the individual.
How to avoid the biggest buzzkill in influencer outreach – which as Lee puts it is “an irrelevant ask”
What to consider before hiring an influencer and what type of research is critical before even making the ask to an industry expert

Meet Lee Odden

Lee Odden is CEO of TopRank Marketing, a B2B marketing agency providing content, influence, and search marketing solutions for enterprise B2B brands. Cited by the Wall Street Journal, The Economist, and Forbes for his marketing expertise, Lee has blogged about marketing since 2003 and has given 250+ presentations in 18 countries on best practices in B2B marketing. Lee also publishes The State of B2B Influencer Marketing Report and is the host of the Inside B2B Influence podcast.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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