Jason Miller on Slaying Mediocrity

Content Marketing Published: December 2, 2021

Jen Gutman

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity.

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Meet Jason Miller

Jason is currently serving as the Marketing Director at CreativeX, an AI-powered technology company that helps organizations measure the impact of creative decisions.

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide.

Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller.

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more.

Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign. Before that, Head of Brand Marketing at Microsoft in a hybrid role focusing on the 5th largest business in Microsoft and bringing next-generation demand generation & digital capabilities to a mature giant, with the goal of turning disruption into an ally.

Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager. His time at LinkedIn was epic. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. His approach has been adopted across multiple business lines, and he ended up winning the coveted LinkedIn Transformation Award for his efforts.

Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World, Social Fresh, Microsoft Convergence, and more.

Episode Summary

Host Jennifer Gutman of Oktopost sits down with Jason Miller, Marketing Director at CreativeX to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity.

More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn.

Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served.

If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pazazz you need to lead with creativity and produce transformational content.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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