Carousels: The one-way ticket to higher engagement?

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement.

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Episode summary

Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”

This week on Behind the Post, host Olivia Messina asks Caitlin Doyle, Social Media Manager at Demandbase all the right questions.

If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. In this episode, Caitlin describes how often she’s posting, what she’s doing on the post level to pull her audience in, and which content types yield the highest engagement.

One thing is for sure – this episode proves that carousel posts aren’t only for Instagram! LinkedIn’s carousels might be your one-way ticket to higher engagement!

To wrap up the show, Caitlin and Olivia talk about how keeping a pulse on everything happening internally and managing requests from different departments is one of the most challenging parts of the role – and why flexibility is key!

Hot topics:

Post level tips to increase your engagement
Why LinkedIn carousel posts are all the hype
The optimal posting cadence for LinkedIn and Twitter

Meet Caitlin

Caitlin Doyle leads social media and employee advocacy for Demandbase. She works to bring content to life that generates a deeper connection with the Demandbase community, including prospects, customers, investors, and fans.

Prior to joining Demandbase, Caitlin worked as a social media intern at a local Branding agency and did freelance work managing social media for various businesses, and managed her college sorority’s social media accounts.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

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Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Frequently Asked Questions

What are the most effective post-level strategies for increasing B2B social media engagement?

To significantly boost B2B social media engagement, focus on specific post-level tactics that captivate your audience. The episode highlights the importance of crafting content that directly pulls in your target B2B community, making them eager to interact and engage with your brand.

How can B2B marketers leverage LinkedIn carousel posts for higher engagement rates?

LinkedIn carousel posts are a powerful tool for B2B marketers seeking higher engagement. The podcast emphasizes their ability to increase audience interaction by presenting multi-slide, digestible content. This format encourages users to spend more time on your post, making it a 'one-way ticket' to enhanced engagement.

What is the optimal posting cadence for B2B content on LinkedIn and Twitter?

Determining the optimal posting cadence for B2B content on platforms like LinkedIn and Twitter is critical for consistent audience connection. The episode features Caitlin Doyle's insights into finding the right frequency to keep your audience engaged without overwhelming them, advocating for a balanced and thoughtful approach to scheduling.

What are common challenges for B2B social media managers and how can they be managed effectively?

B2B social media managers frequently encounter challenges in managing diverse requests from various internal departments. The episode discusses this demanding aspect of the role, with Caitlin Doyle emphasizing that flexibility and adaptability are key to effectively navigating these internal demands and maintaining a cohesive social strategy.

How does a strong B2B social media presence contribute to deeper community connection and lead generation?

A strong B2B social media presence is vital for cultivating deeper connections with your community, including prospects, customers, investors, and fans. The content highlights that strategic social media efforts bring content to life, foster engagement, and ultimately play a crucial role in funneling in leads for the business.