The teacher that became a social media manager

Addie Peters sits down with Host Olivia Messina to discuss her transition from teaching to tech and how she approaches social strategy for a global brand.

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Episode summary

This episode of Behind the Post is not like the rest! You’re in for a treat as your host, Olivia Messina, takes the other side of the mic.

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it.

If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too! She reveals her approach to social strategy, her secrets for planning content, and staying up to date on trends.

This episode is fun, unfiltered, and peels back the biggest challenges behind working in social!

Hot topics:

Social strategy for global brands from a B2B perspective
Where B2B brands are missing the mark on social
The greatest challenge for B2B social media managers

Meet Olivia

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she leads all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience.

A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand, reading, or getting a quick workout in.

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Frequently Asked Questions

How do B2B brands develop effective social media strategies for a global audience?

Crafting a successful global B2B social strategy involves a nuanced approach to content planning, staying ahead of industry trends, and critically, humanizing the brand. Olivia Messina's insights highlight the importance of tailoring content to resonate globally while maintaining an authentic brand voice to foster engagement and community across different regions.

What are the biggest challenges B2B social media managers face in today's landscape?

B2B social media managers often grapple with challenges like demonstrating ROI, creating engaging content for complex topics, and building communities in highly niche markets. The podcast episode delves into these strategic hurdles, offering an unfiltered look at the daily realities and surprising aspects of running social for a global B2B brand.

Why is humanizing a B2B brand's presence on social media crucial for engagement?

Humanizing a B2B brand is paramount for fostering genuine connections and building engaged communities. Olivia Messina, Oktopost’s Social Media and Community Manager, emphasizes that by infusing personality and authenticity into B2B content, brands can break through the noise, make their offerings more relatable, and develop stronger relationships with their audience.

How do B2B companies effectively implement employee advocacy programs for social media growth?

Employee advocacy programs are a powerful tool for B2B social media growth, leveraging employees as authentic brand ambassadors. Olivia Messina leads Oktopost's employee advocacy program, demonstrating how empowering internal teams to share company content and insights can significantly expand reach, build trust, and drive more meaningful engagement across professional networks.

Where are B2B brands commonly falling short with their current social media approaches?

Many B2B brands miss opportunities on social media by focusing too heavily on product-centric messaging, neglecting community building, or failing to adapt their content to platform-specific nuances. The episode explores these common missteps, guiding B2B marketers on how to pivot towards more engaging, strategy-driven content that truly connects with their target audience.

Behind “Behind the Post” ! Meet the teacher gone social media manager

Listen to the Podcast:

Episode summary

Hot topics:

Meet Olivia

Watch the live recording:

Frequently Asked Questions

How do B2B brands develop effective social media strategies for a global audience?

What are the biggest challenges B2B social media managers face in today's landscape?

Why is humanizing a B2B brand's presence on social media crucial for engagement?

How do B2B companies effectively implement employee advocacy programs for social media growth?

Where are B2B brands commonly falling short with their current social media approaches?

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