Stop chasing Approvals—Get social content published faster

Nobody in a B2B organization signed up to play email tag just to get a LinkedIn post approved. But when approval processes are a mess, that’s exactly what happens—endless email chains, last-minute edits, missed opportunities, and content bottlenecks that often contribute to slowing down your social media publishing. The good news? There’s a better way.

As part of our ongoing initiative to empower B2B marketing teams and improve team-wide visibility, we’ve updated our Approval Workflows inside of Oktopost to speed up content turnaround, ensure the right people on the team review social content in a timely manner, and make it easy for approvers, admins, and content creators alike to work more efficiently when approving content without the frustration of chasing approvals or unnecessary delays.

Keep reading to learn all about our latest updates to Approval Workflows.

Approvals now have their own tab!

No more digging through scattered content. With Oktopost’s dedicated Approvals tab, you can easily track and manage all B2B content awaiting approval before it goes live. A centralized view ensures content gets approved on time, reaches the right audience, and stays on track—all while making revisions and feedback seamless.

Plus, with expanded team visibility, users can see all approval requests within their account or team while content is in the approval process. This means better collaboration, faster approvals, and fewer bottlenecks in your workflow.

Easily filter and sort through post revisions

With a well-structured workflow in Oktopost, your team can create, review, and publish content seamlessly—all in one place for full transparency.

However, with B2B marketers managing hundreds (or even thousands) of posts per campaign, approvals can sometimes become a bottleneck. This is especially true for regulated industries or teams with multiple approval layers to ensure messaging stays consistent. Oktopost’s filtering makes it easy to:

• Catch issues before they go live (think broken links, typos, or that one team member who loves Memes).
• Ensure brand consistency across all channels.
• Keep campaigns moving forward without delays.
• Help team members collaborate, review, and approve social content with ease.

Our filtering and sorting options help streamline the process, reducing unnecessary back-and-forth and keeping your content on track.

Full history tracking and visibility

Approvals are a critical part of social media management, ensuring content is accurate, on-brand, and compliant before it goes live.

With full history tracking in Oktopost, B2B marketing teams gain complete visibility into every stage of the approval process. Users can see all approval requests within their account or team while content is under review, keeping collaboration seamless.

Plus, with an audit trail, you can track changes, revisions, and feedback across all posts—eliminating confusion, improving accountability, and ensuring a smooth workflow from creation to publication.

Keep your social strategy moving forward

Managing social media approvals shouldn’t slow you down—it should empower your team to publish content with confidence.

With Oktopost’s enhanced Approval Workflows, you can eliminate bottlenecks, reduce unnecessary back-and-forth, and ensure your content is always reviewed by the right people at the right time. From a dedicated Approvals tab to advanced filtering, sorting, and full history tracking, we’re making it easier than ever to streamline your approval process. Say goodbye to email tag and missed opportunities on LinkedIn—start publishing faster, with greater accuracy and visibility, all within Oktopost.

Speak to your Account Manager today to optimize your Approval Workflows inside of Oktopost.