Julia Shullman on the Silver Linings of Data Privacy Regulation

B2B Marketing Published: August 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today.

Listen to the podcast:

For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts, Spotify, YouTube, or LinkedIn.

Watch the recording:

Want to hear more from renowned marketing leaders? Catch all episodes here.

Meet Julia Shullman

Julia is General Counsel & Chief Privacy Officer at TripleLift. She oversees the company’s legal matters and is responsible for ensuring that TripleLift’s technology, practices, and procedures meet global privacy requirements. She is also responsible for driving the company’s go-to-market privacy and public policy strategy.

Prior to TripleLift, Julia held senior positions at AppNexus, as lead attorney for its Publisher Technology Group and as Chief Privacy Counsel.

In these roles, Julia served as a member of the teams that launched the AppNexus Ad Server Prebid.js and that pushed the industry to standardize GDPR compliance. Julia is involved in developing and setting industry standards and regularly presents on privacy, legal, and policy-related challenges facing the online advertising industry.

Episode Summary

Data privacy has become one of marketing’s biggest challenges. New privacy laws require a new way of interacting with buyers. Brands are being forced to get more personal as consumers demand a more individualized experience from each brand they interact with, despite being more cautious about sharing their data.

On this podcast episode, Julia Shullman explains why that’s such a good thing.

Acknowledging and disclosing the significant challenges for marketers as privacy concerns increase, Julia talks through some silver linings for the B2B marketing industry as a whole. Not missing a beat, she dives into how personal data collection has become so deeply tied into the consumer’s digital experience and busts some of the fake news around data privacy regulations and their impact on B2B business activities. She even forecasts what the future of “identity” or lack thereof will look like in the near future.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

Like What You Heard?

Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating.

It’ll take you less than a minute and it’ll help us spread the word about Radically Transparent.

Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: