How to Think Like an Investor to Win at Social Media Marketing

B2B Marketing Published: January 14, 2021

To win at social media marketing in 2021 means thinking like an investor. They’re a brilliant bunch, and for all the right reasons. Investors are extraordinarily analytical, love the thrill that comes from calculated risks and are pragmatic in decision making. These characteristics are ultimately what lead them to drive growth and maximize ROI to break (and often exceed) business goals.

Joining me on this podcast episode of Radically Transparent is Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017.

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More About Tal Tochner

Tal is a Principal on the investment team at PICO Venture Partners. Tal leads deal flow across all software-enabled sectors, serves on several boards, and supports portfolio companies. She is also involved with PICO Kids, the non-profit arm of PICO Venture Partners.

Before joining PICO, Tal was one of the youngest investment partners at Tel Aviv Capital. Prior to that, she held marketing and operating roles at the Israel-Asia Center and was a Forbes 30 under 30 recipient in 2017.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now and famous for asking marketing and sales leaders radical questions about what keeps them up at night, professionally.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.