Oktopost blogs and resources
March 24, 2025
A/B testing and the 1% challenge at Grant Thornton Australia
In this episode, Jasmine Deo explains how her team uses A/B testing to fine-tune their social strategy. She also shares how the 1% challenge helps them make small, consistent improvements that …
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B2B Marketing
Behind the Post
Content Marketing
Employee Advocacy
Guides
Marketing Automation
Marketing Intelligence
Product Updates
Radically Transparent
Social Listening
Social Media Marketing
Social Publishing
Social Response Management
Social Selling
Solution Briefs
Video Marketing
