Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

B2B Marketing Published: September 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost.

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Meet Sarah Kuntsal

As the VP of Marketing at Veyo, Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders. Stakeholders may include health plans, state governments, healthcare facilities, members, transportation providers (both current and potential), Veyo partners, employees (both current and potential), and the media.

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry.

Prior to working at Veyo, Sarah worked in digital strategy and account planning at several large advertising agencies where she worked across a variety of industries including healthcare, financial services, and the automotive industry, and as an aerospace engineer at an engineering services firm.

Sarah holds a bachelor’s degree in Aerospace Engineering from the University of California, San Diego, and an MBA in Finance from Pepperdine University.

Episode Summary

VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare. From creating meaningful interactions to drive lengthy sale cycles to ensuring your initiatives follow the guidelines of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), there’s certainly no shortage of daunting obstacles quarter over quarter.

In this episode, Sarah shares why healthcare marketing is tricky and reveals what she’s doing to keep her teams up to par with non-stop, ever-changing regulations, such as HIPAA, and how she’s continuously working to unite sales and marketing. She explores why content creation is helping her team thrive in reaching and engaging potential partners. And even explains why she’s not focusing on advertising this year, and what she’s doing instead!

A must-listen episode for anyone marketing in a regulated industry.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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