Why executive voices are at the heart of your brand with Sara Lattanzio
Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn Creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how she’s approaching executive thought leadership and how she turned her online presence into a growth engine—not just for herself but for her company.
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Episode summary
Executives in B2B organizations today are no longer just behind the brand —they are the brand, especially on social media. But how do you build a powerful presence on LinkedIn that feels authentic, strategic, and impactful?
On this episode of Radically Transparent, Sara Lattanzio unpacks her secrets for growing a strong personal brand for herself and her executives and explains why it’s becoming even more powerful (and authentic) than the corporate brand itself.
Creating has never been easier. These days, anyone can be a creator, but making sure it sticks has never been harder. – Sara Lattanzio
Sara tackles everything from why having a strong personal presence gives executives a competitive edge to the power of time blocking to craft the perfect content and what B2B marketing leaders (and their teams) can do to help their C-suite build authentic, consistent voices on LinkedIn.
Sara also shares some of her biggest lessons from 4 years of growing her own brand on LinkedIn and the must-knows for how to coach your team to ghostwrite for executives to truly capture their voice.
Hot Brand Related Topics
- Why having a strong personal brand is an advantage for B2B marketing leaders
- How to coach your marketing team to authentically ghostwrite for C-Suite executives
- Gaining buy-in from your CEO to build an executive presence that stays true to their personality, voice, and values.
Whether you’re a CMO, CEO, Head of Brand, or just starting to build your executive presence, this episode is packed with radically transparent truths to help you craft a personal brand that drives real impact and growth.
Meet Sara
Sara Lattanzio is a T-shaped B2B marketer with a sharp focus on content strategy. Over nearly a decade, she has honed her marketing expertise, from the electrifying world of Tesla to leading B2B initiatives with top IT service providers in Switzerland like Zühlke and Adnovum, and into the dynamic adTech startup scene. Currently, she’s leading the Marketing function at Stryber, a global corporate growth consultancy and venture builder.
