Cracking the code to efficient B2B growth with Steffen Hedebrandt
CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks from his latest report, “10 Must-Know B2B Benchmarks for Driving Efficient Growth,” proving that social media’s impact is undeniable. If you’re looking to scale smarter and drive meaningful growth with your marketing efforts, this is an episode you won’t want to miss!
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Episode summary
What if you could master social media’s role in today’s messy B2B buyer journey and drive efficient revenue growth while doing so—all in one conversation?
In this episode of the Radically Transparent podcast, Steffen Hedebrandt, CMO of Dreamdata, joins to break down a few key insights from Dreamdata’s latest report, “10 Must-Know B2B Benchmarks for Driving Efficient Growth” that suggest social media’s impact on the B2B buyer journey is undeniable. As Steffen shares,
“You can’t skip social after a month if you’re not seeing a lift because it’s way too early to make that conclusion”
He also highlights eye-opening findings, such as how it takes 200 days for organic social efforts to convert a lead and why you need to align your organization on this time frame if you want to do B2B social right. Steffen also shares that if you really want to impact your buyer journey, you’re going to want to be doing organic, alongside paid.
According to Steffen’s findings, paid is obviously faster moving because you have branded keywords, which usually do convert faster, the same as when you have retargeting ads running as well. He even discloses an interesting benchmark, that with paid there are about 87 days from first touch to sale, and helps us understand where we should focus our ad budgets.
This episode is packed with interesting benchmarks and a healthy dose of radical transparency. Don’t miss out—tune in to hear Steffen Hedebrandt share his expertise and perspectives on what it takes to drive growth and use social media to clean some of the messiest B2B buyer journeys.
Hot topics
The important role both organic and paid social media plays in B2B customer journeys
Understanding sales cycles and the most influential touchpoints
Where to focus ad budgets for maximum ROI
Meet Steffen
Steffen Hedebrandt is the Chief Marketing Officer of Dreamdata. As a leader in revenue attribution, Steffen is a true expert at connecting marketing activities with measurable revenue outcomes. He also believes that great marketing happens where data, intuition, and teamwork meet.
Known for his exceptional growth mindset and data-driven approach, Steffen brings years of experience scaling businesses and building high-performing teams at companies like Upwork and Airtame.
At Dreamdata, Steffen is on a mission to untangle the complexities of messy B2B customer journeys and help B2B companies gain a clear, actionable view of their go-to-market efforts. From tracking every touchpoint to proving ROI, Dreamdata helps marketers understand what drives revenue and how to do more of it.
