10 Key Areas Holding Back your Social Advocacy Program

Radically Transparent Published: July 28, 2022

As Oktopost’s Director of Customer Experience Marketing, part of my role includes working with our customers on all aspects of employee advocacy. Today, I am revealing my go-to internal communication plan when rolling out an advocacy program.

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Episode Summary

In this episode of the Radically Transparent podcast, I’m flying solo. If you’re a long-time listener, you know that what keeps me up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs.

Throughout the show, we focus on the key areas that may be holding your employee advocacy program back.

I even call out the most overlooked step in launching a program.

These are not just tactics – but rather key areas to use to set the gold standard for employee advocacy at your organization from the moment you launch.

Hot Topics of this Episode Include:

The essential items to include in your internal communication plan when rolling out advocacy and a sample of my very own internal plan you can download here.
How to ensure new employees are successfully integrated into your advocacy program
The #1 workshop to run in the first 60 days of launching your program

Meet the Host

Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

She joined the company in 2014 when the team was 5 people strong and has since been helping transform the way B2B organizations manage and measure social media.

She has worked closely with Oktopost customers of all sizes to roll out and scale their employee advocacy programs, grow their social media presence, and help B2B marketers speak the same language as the rest of the organization, helping to earn them a seat at the strategy table.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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