VP Marketing of PandaDoc on Why it’s Okay to be Wrong

B2B Marketing Published: November 18, 2021

Jen Gutman

Shawn Herring, VP Marketing at PandaDoc takes the hot seat.

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Meet Shawn Herring

Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team.

Currently the VP of Marketing for PandaDoc, a fast-growing and leading all-in-one document automation software company, Shawn oversees the demand generation, product marketing, brand, communication, and go-to-market efforts – leading all intertwined efforts to scale the company to its next inflection point.

With experience in leading Marketing teams from startup (<$10M) to scale up ($10M – $500M), Shawn appreciates a learning curve and respects the process of testing methods and strategies without fear of being wrong.

Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Read Shawn Herring’s latest articles here.

Episode Summary

If you’ve ever wanted to know about testing marketing strategies without the fear of being wrong, then look no further.

VP Marketing at PandaDoc and active Forbes Councils Member, Shawn Herring joins this episode of the Radically Transparent podcast and has you covered!

Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset. He zooms in on the importance of being a marketing leader in an organization where executive leadership understands the value of marketing. And sheds light on how his background in biology has led him to lead with a mindset that he is never going to be right, only less wrong when driving marketing growth and breaks down why being wrong isn’t always bad unless YOU are the one having to defend it.

An episode not to miss for any marketing leader regardless of organization size or industry!

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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