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Straight from our panel: 7 ways to use analytics to prove the impact of B2B social
Social Media Marketing
April 8, 2025

Straight from our panel: 7 ways to use analytics to prove the impact of B2B social

B2B marketers know that social media plays a pivotal role in the buyer journey, but proving its impact is another story. While engagement, reach, and impressions matter, leadership wants to see …

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Straight from our panel: 7 ways to use analytics to prove the impact of B2B social
Social Media Marketing

Straight from our panel: 7 ways to use analytics to prove the impact of B2B social

Avoid the FOMO by using Social Listening and Marketing Intelligence together
Marketing Intelligence

Avoid the FOMO by using Social Listening and Marketing Intelligence together

Unlocking the power of employee advocacy for professional services
Employee Advocacy

Unlocking the power of employee advocacy for professional services

Marketing Intelligence: Surface insights into competitor content strategies
Marketing Intelligence

Marketing Intelligence: Surface insights into competitor content strategies

The CMO’s playbook for competitive content marketing intelligence: How to outperform the competition in 2025
Content Marketing

The CMO’s playbook for competitive content marketing intelligence: How to outperform the competition in 2025

The marketing intelligence playbook: Merging social & content for a competitive edge
Guides

The marketing intelligence playbook: Merging social & content for a competitive edge

How to repost stories from LinkedIn to your advocacy boards
Product Updates

How to repost stories from LinkedIn to your advocacy boards

A/B testing and the 1% challenge at Grant Thornton Australia
Behind the Post

A/B testing and the 1% challenge at Grant Thornton Australia

Mastering the role of a B2B social media manager: Key challenges & fixes
Guides

Mastering the role of a B2B social media manager: Key challenges & fixes

Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid
Radically Transparent

Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid

The rise of marketing intelligence: Why CMOs and marketing leaders need competitive insights to stay ahead
Marketing Intelligence

The rise of marketing intelligence: Why CMOs and marketing leaders need competitive insights to stay ahead