Malin Liden on Effective Digital Transformation

B2B Marketing Published: June 10, 2021

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Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today.

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Meet Malin Liden

Malin, SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field marketing, communications and sales enablement.

She has an entrepreneurial mindset with a track record of building and managing effective sales support functions in tight alignment with the business who is highly skilled communicator accustomed to working at executive levels, developing and translating strategy into productive execution.

Her sustainable leadership style recognizing the importance of building consensus while driving results, bringing together global, regional and local teams irrespective of formal reporting structures has made her a second-to-none leader. She has an international profile speaking 5 languages and a successful track record in working effectively across geographies and cultures.

Episode Summary

A passionate people leader and known for creating a marketing culture of success and innovation, Malin joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

Revealing what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style.

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Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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