How to launch an employee advocacy pilot in 10 days

In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. 

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Episode Summary

Launching an employee advocacy program, but not sure where to begin? We’re breaking down how you can kick-start a pilot in only 10 days!

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room!

Jennifer Gutman, Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know.

You’ll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company’s voice on social media.

If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

Hot Topics:

• Why employee advocacy is essential for B2B brands
• How to select and onboard the right employees for your pilot program
• Creative ways to generate excitement and sustain engagement over time
• Measuring pilot success and securing leadership buy-in for a company-wide rollout

Meet Jennifer

Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy. As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong.

Jennifer’s extensive experience in B2B marketing includes working closely with Oktopost customers of all sizes to implement, train, and scale their employee advocacy programs. She also leads all of Oktopost’s certification workshops, which are designed to train and upskill B2B social media managers in best practices and strategies in different areas of social media management.

Through these workshops, she has helped dozens of organizations leverage social media as a force multiplier to drive revenue growth and help marketers earn their seat at the strategy table.

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