How to keep your B2B social on point with analytics

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action.

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Episode Summary

If you’re a social media manager, one skill you’ll always need is knowing how to measure success. Because if you’re not looking at the data, how do you know what’s actually working?

In this episode of Behind the Post, we sit down with Agnes Bakondi the Social Media Manager at intelliflo, who’s all about proving social media’s impact with analytics. She shares the key metrics she tracks, how often she checks in on performance, and how she turns raw data into smarter content decisions.

She explains how she’s made reporting effortless by setting up bite-sized, automated reports that keep her team in the loop without extra work. We also discuss how she spots trends, adapts to algorithm changes (without the panic), and why reviewing her analytics regularly sets her employee advocacy program up for success.

And if you’re thinking about running a pilot for advocacy? She squeezed in some quick, actionable tips to get you started.

Hot Topics:

• Why she doesn’t like the term “vanity metrics”
• Her must-track metrics for monitoring their performance
• How often she checks analytics (and how she reports on them)
• Using data to tweak content and optimize campaigns

Meet Agnes

Agnes Bakondi is the Social Media Manager at intelliflo, where she oversees global social media strategy, supports regional teams with campaign planning, and drives the company’s employee advocacy program.

Before diving into the world of fintech, Agnes developed her social media expertise across various industries, including publishing and higher education. This has given her a unique perspective on how to engage audiences in both B2C and B2B spaces.

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