Jill Murray on Cultivating a People-First Culture

B2B Marketing Published: July 15, 2021

Jill Murray, CMO of Arcadis, takes the hot seat today.

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Meet Jill Murray

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. With outstanding experience in developing teams and talent, Jill excels at connecting strategy with people for results.

She has experience across brand, corporate communications, digital, marketing, insight-led marketing campaigns with a proven track record of delivery in complex matrix organizations driving ROI results. Her strength lies in connecting business strategy with the marketing and communications strategies to get results for the organization.

In her current role, Jill manages the marketing and communications function for Arcadis – a B2B professional services firm with 27,000 strong team who provide services including business consulting, sustainability, design, engineering and environmental consulting in 70 countries worldwide.

Developing strategies and approaches to ensure marketing is seen as a strategic growth driver has been a key theme in Jill’s career. As the Global CMO of Arcadis Jill has led a new brand strategy, brand refresh and is driving the digitalization of the function – including a new website, intranet platform, brand hub.

Before joining Arcadis, Jill spent 12 years in the financial services industry and has a business degree with a major in Economics.

Top of mind for Jill is ensuring that her team is empowered and can thrive at work. This includes prioritizing flexibility, team culture, diversity and inclusion. Jill is an Australian living in The Netherlands and as a working parent Jill is passionate about ensuring that workplaces offer flexible arrangements and ensure this is a part of team culture. Mental health and wellbeing are also topics that are important to Jill and she also drives awareness around these topics at work and within her team.

Episode Summary

Buckle up as Arcadis’ CMO, Jill Murray, shares her invaluable knowledge on embracing change and digitalization, cultivating a people-first culture and how she is successfully up-skilling a 27,000 person-strong organization that’s only been around since… 1888!

This episode will certainly have you rethinking why brand purpose matters, how you empower your team, and why it pays to build a people-first team culture.

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Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of the Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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