Jason Stone on Why Not All Leads Are Created Equal

B2B Marketing Published: October 28, 2021

VP of Sales, Jason Stone, of Oktopost takes the hot seat.

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Meet Jason Stone

With over 20 years of sales leadership experience, Jason‘s career is highlighted by building, developing, and enhancing successful sales teams.

A B2B sales veteran, Jason is Oktopost’s appointed VP of Sales, North America. He has first-hand knowledge when it comes to the difficulty of starting B2B sales cycles, and he joins Oktopost to accelerate and grow North America’s sales efforts.

With experience in the fast-paced, ever-changing world of B2B sales, Stone leverages a unique perspective on solving customer needs and challenges in order to achieve sales growth. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success.

Episode Summary

All leads are not created equal…

Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.

Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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