What Makes Good Thought Leadership – and When Should You Use It?

Radically Transparent Published: May 26, 2022

Inbar Yagur, VP of Brand Marketing at GrowthSpace, dives into what differentiates thought leadership content from noise.

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Episode Summary

Everyone wants to stand out in a crowded marketplace, and B2B marketers are no different.

But with the term “thought leadership” becoming one of the most overused terms in marketing, it can be challenging to know when you should consider a thought leadership approach.

Stopping by the Radically Transparent podcast is Inbar Yagur, Vice President of Marketing at GrowthSpace. She shares her perspective on what makes thought leadership content resonate with audiences, regardless of the amount of digital noise. She gets transparent about what it takes to differentiate thought leadership content from noise as she explains:

Good thought leadership happens when you have an intersection between something that is newsworthy and a value proposition that brings your company forward.

Throughout the episode, Inbar challenges listeners to find the “moments that spark”– and guides us on how to use those moments to create meaningful thought leadership content that breaks through the noise and converts.

While she candidly admits breaking through the digital noise is still something that is keeping her up at night, she also shares the radically transparent truths behind how she is doing it leading an agile marketing team, along with how difficult it can be to strike the right balance between sparking creativity and managing tasks that will ultimately drive business results.

Hot Topics of this Episode:

The formula for impactful and meaningful thought leadership content that converts
Finding balance as a marketing leader in an agile marketing team
Staying focused on pipeline growth while keeping a pulse check on creativity

Meet Inbar Yagur

Inbar Yagur, currently serving as the Vice President of Brand Marketing at GrowthSpace, is a film school refugee who has spent the last 12 years living and breathing B2B Marketing. Her senior roles in marketing and ad technology have given her a birds-eye view of what helps to drive performance and user engagement.

Over her career, she’s taken her love of storytelling and brought it into her passion for product, customer and content marketing – giving people true value from the content they consume and connecting it to tangible business results.

Her work has been featured in trades like MarketingLand and Adweek, and she’s a regular contributor to the Content Marketing Institute and a featured speaker at Content Marketing World.

Most importantly, she’s a mother of two, a hopeless Harry Potter and Dr. Who fan, and a reciter of 90’s SNL skits.

Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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