Helen Hauck on Humanizing B2B with Employee Advocacy

Helen Hauck on employee advocacy, personal branding, and humanizing B2B.

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Episode Summary

What’s the value of your employees amplifying your brand’s message and building their own presence?

What are the challenges that come with taking over a brand’s social and running an employee advocacy program?

These questions and more answered this week on Behind the Post with Helen Hauck, Global Social Media Engagement Manager at IFS. She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social.

Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. As an employee advocacy leader, she reveals the challenges she faced when gaining adoption within her organization. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand.

Hot Topics:

• The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager
• Leveraging employee advocacy to increase your engagement and humanize B2B brands
• How to utilize “original content” to authentically build a personal brand

Meet Helen

As Global Social Media Engagement Manager, Helen is responsible for leading integrated digital and social programs that raise awareness of the IFS brand and amplify our customer’s success. Prior to joining IFS in 2019, Helen worked for Siemens Digital Industries Software in their UK marketing division and before that at Preactor, leading their digital marketing team.

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Unleash Your Inner Artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

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Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!