How to Quickly Upskill Your Marketing Team

B2B Marketing Published: November 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

With the coronavirus pandemic impacting the future of the way we work and lead our teams, I felt it only appropriate to sit-down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to answer these questions and more.

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.

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About Erik Harbison:

Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent.

He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media, 22 Squared, 360i, and True Action (an eBay Inc. Company). Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns.

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities.

From an education and coaching standpoint, Erik serves as an instructor for a one-of-a-kind course on digital marketing with Drexel University. And, is lead instructor for a professional certification course with the University of Vermont. He is also the lead instructor and career coach for AcadiumPlus, an exclusive digital marketing accelerator program designed to get marketers hired.

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing.

He’s helped hundreds of students start their marketing career journey and established marketing professionals evolve their craft, network and marketability…and is focused on helping hundreds more as a host of The Marketing Careers podcast.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.