Auseh Britt on Navigating the Return of Events

B2B Marketing Published: August 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today.

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Meet Auseh Britt

Auseh is a seasoned marketer with a passion for driving growth. Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group.

In her current role at Terminus, Auseh is the VP, Growth Marketing, and is responsible for demand generation, account-based marketing, field marketing, and marketing operations globally.

Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). She is a die-hard Gator fan, a lover of warm weather, and a Little League cheerleader.

Episode Summary

As a growth marketer, some things are just not in your control. While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline.

In this episode, Auseh Britt, VP of Growth Marketing at Terminus confesses how despite being a multichannel approach company, events have always played a major role in her marketing strategy. While she was able to pivot using ABM, Auseh addresses how the team has planned for uncertainty with everything going on and what her contingency plan is looking like for the next 6-12 months when it comes to events.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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