Giles Palmer on Old vs. New Work Ethic

B2B Marketing Published: July 29, 2021

Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today.

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Meet Giles Palmer

Giles is the CEO and founder of Brandwatch and also co-founded Runtime Collective in 2000 – an agency that built systems for a variety of clients. He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007.

In February 2021 it was announced that Brandwatch had been acquired by Cision, the leader in news distribution and media monitoring and analysis for $450 million.

Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space – Crimson Hexagon.

Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology.
Giles sits on several start up boards as NED or observer and is a Governor of Clifton College.

Giles has a Physics degree from Durham University and is a qualified Chartered Accountant.

Episode Summary

Endings are weird and somewhat traumatic. On this tell-all podcast episode of Radically Transparent, Giles Palmer, the founder and CEO of Brandwatch and now Chief Growth Officer at Cision spills all on his journey from accountant to entrepreneur.

He discloses what it’s like having a boss for the first time in 15 years and shares what he’s learned about holding himself accountable at a time when old school business mindsets are clashing with new generations of work.

Stay in the Loop

Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of the Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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