How to Get Management Buy-In for a Social Selling Program

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy.

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Episode Summary

“I feel like sales and marketing are forced to compete for revenue, they’re always pitched against each other. I think this is one of the most terrible things I see happening. Both marketing and sales work on revenue, that’s the same pipeline. I always build strong relationships with sales because I need my sales colleagues to buy into social media to make it work.”

B2B social media managers understand the value of social media for lead generation and are eager to fuel sales through social selling. However, getting management buy-in for a first-time social selling program can be challenging.

In this episode, Lena Weber-Reed goes Behind the Post to reveal her secret for securing her company’s buy-in for a social selling program. Here’s a spoiler: she successfully launched a social selling pilot program with select team members at zero cost! Tune in to learn the step-by-step process and discover what you need to include to launch your own pilot program.

She also discusses how to get your sales teams on board, the fundamental pillars every social selling program needs, and the value of social media data in pushing prospects further along the sales funnel.

Hot Topics:

• What social selling is and the essential components for a successful program
• How to build a pilot program to secure management buy-in
• The value of social media data to initiate relevant conversations and fostering meaningful relationships

Meet Lena

Lena Weber-Reed is a social media strategist with over 10 years of experience successfully guiding startups, scale-ups, and global brands through the ever-changing social media landscape.

She loves being a pioneer, the first social media marketer on the ground, to build out social from the ground up. Lena currently lives in Glasgow, Scotland with her family and pet entourage.

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