How B2B Video Strategies are Evolving

Radically Transparent Published: March 16, 2023

Jen Gutman

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Episode Summary

B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads.

Joining the Radically Transparent podcast is Forbes 30-under-30, Emmy-nominated documentary filmmaker and poet David Delaney Mayer, CEO of Elemmir. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to your brand.

Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget.

He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.

Hot Topics of this Episode Include:

What it takes to tell a compelling story that resonates with your target audience
Top tips for brands filming videos with limited resources
How a brand can frame a narrative when they are no longer in control

Meet David

David Delaney Mayer is the CEO and founder of Elemmir, a team of world-class storytellers reimagining the way video marketing gets done for SaaS and official Oktopost agency partner.

David is also an Emmy-nominated director/producer who grew up in North Carolina.

Recently, David was named to the Forbes 30 under 30 list for work directing/co-creating DreamxAmerica. David also produced a multi-million-dollar docuseries that sold to Complex Networks.

David graduated from Duke University and played basketball under Coach K before leaving the team to make films and write poetry.