AlphaSights CMO on Building an Authentic Employer Branding Strategy

Radically Transparent Published: January 27, 2022

Jen Gutman

Gabriela Henault, CMO of AlphaSights takes the hot seat.

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Episode Summary

AlphaSights CMO, Gabriela Henault, takes the hot seat on this episode of Radically Transparent. According to Gabriela, it’s no secret people are the lifeblood of every business. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer.

Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. And most importantly, she speaks candidly about how she is meeting employees and candidates where they are in their expectations by asking herself difficult questions about what candidates want vs. what they need.

Meet Gabriela Henault

Gabriela Henault is Chief Marketing Officer at AlphaSights, a global knowledge on-demand platform that connects investment and business leaders seeking to make more informed decisions. With her deep experience in brand building and developing marketing strategies that drive commercial impact, she’s played a pivotal role in scaling the marketing function to support the needs of a growing business, and sharpen AlphaSights’ proposition across its key stakeholders.

After starting her career in advertising at AMV BBDO, Gabriela joined Prophet, a brand and marketing consultancy where she advised Fortune 100 companies spanning B2B and B2C. She studied political sciences at Georgetown University, and now lives in London.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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