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Episode Summary

Across B2B organizations, forward-looking marketers are embracing artificial intelligence as an opportunity to become more efficient and effective at harnessing the infinite amount of data at their disposal to drive revenue impacting initiatives.

On this episode of the Radically Transparent podcast, brought to you by Oktopost, Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing.

Heating things up by discreetly disclosing how marketing teams can use big data to get more time back in their days, get inside their prospect’s heads and tighten hand-over processes between marketing and sales, Chris makes this the unmissable AI-centric discussion marketing leaders have been waiting for all year.

Meet Chris O’Connell

Chris is a real-world marketing pro and a consistent key player in driving revenue-impacting initiatives across organizations. He is a hands-on leader and renown for creating integrated marketing programs, data-focused content marketing and sales enablement strategies. 

With over 8 years of experience positioning, messaging, and pricing SaaS products, it’s no surprise that he is leading SugarCRM as the Senior Product Marketing Director managing the enitre Go-to-Market strategy for Sugar’s automated lead management tools, time-aware pipeline analyzer and their customer insights AI-engine, SugarPredict.

Like What You Heard?

Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts, Spotify or follow Oktopost on LinkedIn.