CMO Kathryn Sharfman on the balance of doing and telling

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Podcast episode summary:

The necessity of a balance between doing and telling, which has been learned throughout the years of working in marketing, is one of the most important skill sets to master for any marketer.

That skill comes from doing many things, trying various tactics, and recognizing when to unpack the value of all actions to the involved stakeholders.

Perfecting that balance doesn’t happen overnight; as Kathryn Sharfman shares, it can be tough sometimes.

On this episode of the Radically Transparent Podcast, Kathryn Sharfman, CMO and Chief Platform Officer of Sun Exchange discusses the necessity of balance in decision-making, communication, leading teams, and transformation and how that balance impacts the success of both short—and long-term outcomes.

She also discusses how to take stakeholders along on a value-driven journey with you as a marketing leader and why it’s essential not to undervalue the time it takes to include them in your vision.

More about Kathryn Sharfman

Kath is the Chief Platform Officer for Sun Exchange, a global platform that enables people to earn income from solar power while making a positive impact.

She is also on the CMO Council’s African Advisory Board, a 16,000+ global network of marketers and was included in Forbes’ CMO Next Top 50 List this year.

Kath has over 21 years of full spectrum digital experience with both start-ups and global corporations, specializing in scaling businesses with:

• Hundreds of brands from the Queen to Tencent, Kodak, HSBC and MI5
• Most industries, including government, fintech, FMCG, retail, alcohol, sport, hospitality, tourism, non-profit, and entertainment
• Audiences from 5 to 80 years of age, in diverse languages including Gujarati, Xhos, and Germa,n and around the world from Italy to Rwanda and on to Hong Kong

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcast shows. It is famous for asking renowned modern-day marketers and sales leaders to expose what keeps them up at night professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers by marketers. You can catch all episodes here.

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