Amanda Brinkman on creating movements through content
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Meet Amanda Brinkman
Amanda is currently Deluxe’s Chief Brand Officer. She is also the creator, producer, and host of their hit series, “Small Business Revolution,” which streams on Hulu and Prime Video. The series was even named among Inc. Magazine’s top shows for entrepreneurs.
Amanda is a sought-after public speaker. She shares her “Do Well By Doing Good” philosophy on stages around the USA. She demonstrates how companies and individuals can make a meaningful and positive difference in people’s lives while fostering their own success in the process.
Through her work, Amanda has defined what it means for brands to truly act “as publishers,” creating movements through their content strategy.
Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC’s “Cleveland Hustles,” and hosted the online “Small Talks” series that features successful entrepreneurs across the United States of America. That’s all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok, and Sony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as United Health Group, Allianz, General Mills, and Deluxe.
Amanda’s current and former board service includes the Children’s Cancer Research Fund, Make-A-Wish, the Children’s Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers), and the Women’s Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity, and more. She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a small but mighty force of nature), and their puppy (who is, of course, adorable).
Episode Summary
With Amanda’s help, host Jennifer Gutman tackles the topic of brand purpose and challenges her guest to think about how companies can put it into action.
But to describe this episode as only about brand purpose is doing the entire conversation a disservice.
What’s so beautiful is how the episode frames the importance of brands doing well by being good. Yes, that means companies need to focus less on content that interrupts, is sponsored, or talks AT people. Instead, brands should invest more in content that makes people want to spend time with their brand.
By the end of this episode, you’ll be left astonished, in awe, and feeling inspired. And maybe that’s exactly what you need to reach your customers in an authentic way.
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