How an Employee Advocacy Program Positively Impacts an Organization

Radically Transparent Published: July 7, 2022

Jen Gutman

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

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Episode Summary

There’s never been a better time than now to make employee experience a priority. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company.
But what’s the best way to tell their story?

Employee advocacy, of course!

Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling. He shares and reveals how, despite technology moving so quickly, there are certain tools that are essential in his MarTech stack and how leaders can up their employee engagement despite the state of the world.

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Lastly, Adam offers some of his best tips to fellow marketing leaders who may be needing to gain buy-in from leadership to launch a program of their own.

Hot Topics of this Episode Include:

The top tools in Adam’s MarTech stack that have been essential to his success as a marketing leader (Yes –Oktopost is one of them!)
How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization’s bottom line in both revenue and headcount
Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going

Meet Adam Clarke

Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. He’s led some of the biggest and best brands in their respective industries and is currently serving as Head of Marketing at Zest, the next-generation employee benefits platform.

In his spare time, you can find Adam running LDN Life, an award-winning blog about London, writing his Culture Punks LinkedIn (Weeklyish) Newsletter about CX, EX, and Purpose, and on the Inside Fintech Podcast.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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