A/B testing and the 1% challenge at Grant Thornton Australia
In this episode, Jasmine Deo explains how her team uses A/B testing to fine-tune their social strategy. She also shares how the 1% challenge helps them make small, consistent improvements that drive long-term success.
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Episode Summary
Social media is all about experimentation, but how do you know what actually works?
In this episode, Jasmine Deo, Senior Digital Marketing Manager at Grant Thornton Australia, joins us Behind the Post to share how her team uses A/B testing to improve social performance by 1% every week – small changes that lead to big results over time.
Jasmine walks us through how her team plans and executes A/B tests, from brainstorming sessions to analyzing the data. She shares real-life experiments they’ve conducted, including how a simple color change on a CTA button led to higher engagement.
She also dives into how algorithm shifts impact testing strategies, why testing small tweaks can be just as powerful as large-scale changes, and how brands can balance experimentation with maintaining a strong brand identity.
Hot Topics:
- How to structure A/B tests for better results
- Real examples of small changes that made a big difference
- What the 1% challenge is and how it builds long-term success
- How to adjust testing strategies as platform algorithms change
Meet Jasmine
Jasmine Deo is the Senior Digital Marketing Manager at Grant Thornton Australia. With over seven years of experience in the field, she is passionate about all things digital.
Whether it’s optimizing landing pages, creating effective email campaigns, or analyzing social media metrics, she’s always up for a challenge.
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