Making advocacy more accessible through Alt Text for images

Employee advocacy isn’t just about amplifying your brand’s voice—it’s about creating a culture where everyone feels seen, heard, and included. By embracing inclusivity, advocacy becomes more than a strategy; it reflects your company’s values and commitment to making an impact for everyone, everywhere.

That’s why we’re thrilled to introduce a new feature that allows advocates to create alt text for the images they share.

Put simply, Alt text, or alternative text, is a concise description of an image that ensures content is accessible to everyone—including individuals who rely on screen readers or have visual impairments. This small addition for advocates can make a big difference in making content inclusive and meeting corporate accessibility standards.

Why does accessibility in B2B advocacy matter?

Employee advocacy is a powerful way to amplify your brand’s voice, but true advocacy means ensuring your message resonates with and reaches all the right people. By making shared content more accessible, B2B organizations demonstrate their commitment to inclusivity with every audience member.

What’s new for advocates?

Advocates with the Champion permission can now update their own images with descriptive alt text when sharing messages or creating posts directly from the Advocacy Board. The process is easy and a great way to ensure every post shared can reach its full potential.

The benefits of accessible Advocacy

Expanded reach: Accessibility ensures your content is available to a wider audience, including individuals with disabilities and tools that read the alt text.

• Brand reputation: By prioritizing inclusivity, your organization shows it cares about making a difference.
• Increased engagement: Inclusive content fosters deeper, more meaningful connections with your audience, leading to more engagement.
• Enhanced searchability: Advocates make their posts more discoverable by adding alt text to their images. This improves visibility across social search, AI-driven search engines, and SEO, ensuring your content created by your advocates is easily found and reaches the right audience.

Advocacy that reflects your values

This update is a step forward in making employee advocacy accessible to everyone, everywhere. It reflects our belief that inclusivity should be at the core of every marketing and advocacy effort.

We’re excited to see how our customers and their advocates leverage this feature to build stronger, more inclusive connections.

Try it out today, include it in your advocacy workshops, and let’s make advocacy a force for good—together.