Ghostwriting for your executives on social media – the what, why, and how

In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand.

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Episode Summary

When executives are active on social media, it can work wonders for your brand’s credibility and visibility. But with their packed schedules and many responsibilities, it’s hard for most leaders to consistently create posts that showcase their expertise and humanize the brand.

Hint: This is where you come in!

Through an executive takeover, a social media pro like you can ghostwrite thoughtful, engaging posts for your exec’s personal profiles, helping them stay visible and credible online—without adding to their workload. And the impact is real: 56% of professionals are more likely to buy from a company if its executives are active on social, and 66% say they’d recommend a business if they follow one of its leaders.

In this power-packed episode of Behind the Post, Marissa Rosen joins us to break down why executive takeovers are crucial for B2B brands, and how to collaborate effectively with your execs—all in just 15 minutes.

Hot Topics:

• The power of executive voices on LinkedIn and why they matter for your brand
• How to keep your executive’s expertise and authentic voice at the core of your ghostwriting
• How your executives’ LinkedIn profile should look like

Meet Marissa

Marissa Rosen is the founder, owner, and principal consultant of Climate Social, an agency that has helped impact-driven organizations and thought leaders share their stories and create positive change since 2015.

Prior to founding her own company, she worked at TriplePundit, where she was recognized for leading corporate responsibility-focused Twitter Chats with executive leaders, garnering millions of impressions per hour.

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