Eric Williamson on Ingesting Interactions to Fuel ABM

B2B Marketing Published: July 8, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today.

Listen to the podcast:

For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts, Spotify or LinkedIn.

Watch the recording:

Want to hear more from renowned marketing leaders? Catch all episodes here.

Meet Eric Williamson

Eric is CMO at CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning. With over 20 years of technology and consumer product marketing experience, Eric brings a wealth of knowledge to the B2B stage– including his approach to ABM.

Prior to joining the CallMiner team, Eric served as VP of Brand & Digital Marketing at Acquia, where he led brand development, creative services, website operations, editorial, and demand generation. Prior to Acquia, Eric held leadership positions at MullenLowe Group and The Martin Agency, where he partnered with a number of top B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt.

Episode Summary

When a B2B organization is having a great quarter, life is grand! But when the quarter isn’t going to plan, the office can turn into the ‘hunger games’ real quick as departments start pointing fingers on who is to blame for the weak pipeline.

On this episode of Radically Transparent, presented by Okotpost, Eric Williamson, CMO of CallMiner, opens up about why pipeline is keeping him up at night, what it took to get CallMiner’s account based marketing (ABM) strategy off the ground and how it actually strengthened the relationship between sales and marketing holding both accountable for revenue growth.

Stay in the Loop

Radically Transparent, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of the Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

Like What You Heard?

Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating.

It’ll take you less than a minute and it’ll help us spread the word about Radically Transparent.