Appgate’s CMO on Measuring Buyer Intent

Attribution Published: October 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat.

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Meet Julie Preiss

Julie has nearly a decade of cybersecurity marketing expertise. She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. She also has experience working in large B2B hi-tech enterprises.

Her background includes creating and executing strategies that increase brand awareness, generate leads, create analyst champions and provide go-to expert resources for the media. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage.

Preiss earned a BA in Communications from the Henry W. Grady School of Journalism at the University of Georgia, which consistently ranks among the top journalism schools in the US. She has served as a marketing mentor at the Advanced Technology Development Center in Atlanta, a startup incubator at Georgia Tech that helps technology entrepreneurs in Georgia launch and build companies.

Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives.

Episode Summary

Appgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent?

Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie admits measuring intent becomes part art and part science. With an average of at least 15 touchpoints before a prospect wants to even engage with a salesperson, Julie explores how her team is measuring intent and how they are leveraging storytelling effectively to help drive opportunities down the funnel.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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