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Behind the Post

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Social media stories offer an insider’s view of B2B marketing. Our “Behind the Post” series highlights real examples, strategies, and lessons for social media practitioners and their marketing leaders.

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Latest Episodes

Hear from a mixture of renowned B2B marketing and sales leaders. Our conversations are real, honest and authentic, all while revealing the unfiltered, not-so-known truths of today’s most interesting marketers.

A/B testing and the 1% challenge at Grant Thornton Australia
Behind the Post

A/B testing and the 1% challenge at Grant Thornton Australia

Behind the cover of The Social B2B Organization with Colin Day
Behind the Post

Behind the cover of The Social B2B Organization with Colin Day

How to keep your B2B social on point with analytics
Behind the Post

How to keep your B2B social on point with analytics

How Avoma gained 7.5K LinkedIn followers in just 5 months!
Behind the Post

How Avoma gained 7.5K LinkedIn followers in just 5 months!

Spilling the tea on Gen Z with Reece Callaway from HubSpot
Behind the Post

Spilling the tea on Gen Z with Reece Callaway from HubSpot

How to launch an employee advocacy pilot in 10 days
Behind the Post

How to launch an employee advocacy pilot in 10 days