How to repost stories from LinkedIn to your advocacy boards

Every successful B2B organic social media strategy is built on two core pillars:

• Corporate social media – The company’s official voice, delivering brand messages, industry insights, and thought leadership.
• Employee advocacy – The amplification powerhouse, where engaged employees are authentic brand ambassadors, and their posts humanize the brand.

While these two strategies are often discussed separately, they must work together. The reality? Corporate social media and employee advocacy are two sides of the same coin.

Many B2B brands invest heavily in creating high-quality LinkedIn posts for their corporate accounts—product updates, thought, leadership content, and corporate news. But without meaningful engagement, these posts struggle to gain traction.

That’s where employee advocacy becomes a force multiplier. Employees have 10x the reach of corporate accounts, and their engagement with brand posts dramatically increases visibility, engagement, and credibility. Yet, one major challenge remains: How do we make it easy for employees to interact with and amplify corporate posts?

That’s exactly why Oktopost has built Repost LinkedIn Posts from Advocacy Boards, designed to help B2B brands flawlessly execute employee advocacy into their social strategy.

What’s new? Introducing reposting from advocacy boards

Corporate social media posts—whether they highlight a new product, showcase company culture, or share industry insights—are designed to build brand awareness, educate audiences, and generate engagement.

With Oktopost, we’ve made it easy for your advocates to find the top LinkedIn corporate posts on which you want to expand your reach or engagement by being able to repost LinkedIn corporate posts directly from the Advocacy Board. No more sending emails begging your colleagues to share posts that went out on the corporate LinkedIn feed.

Employee advocacy program leaders can now:

• Repost a story from the corporate LinkedIn profiles and add them to their advocacy Boards so that advocates can easily locate and reshare them from their advocacy boards.
• Ensuring higher visibility and engagement on specific LinkedIn posts from their corporate feeds using employee advocacy.
• Encourage employees to interact and engage with LinkedIn posts from their Advocacy Board.

Employees who may be unsure how to customize messages can confidently participate in your advocacy program by resharing LinkedIn content. Those who want to engage with the company’s LinkedIn posts no longer have to search corporate feeds, and advocacy programs no longer need to compete with the corporate channel.

Why it matters

Giving employees easy access to corporate content isn’t just about convenience—it’s about strategic brand amplification. Employees who engage with and share company posts extend the brand’s reach, increase credibility, and drive meaningful conversations within their networks.

However, without a structured way to access and interact with corporate posts, many employees either miss out on key updates or hesitate to engage.

By bringing social corporate content directly into the Advocacy Board, Oktopost eliminates these barriers, ensuring that advocacy remains seamless, scalable, and compliant. Here’s why this matters:

• Ensures employees are engaging with on-brand, approved content.
• Removes friction, making sharing effortless, even for hesitant advocates.
• Supports regulated industries by keeping advocacy aligned with compliance needs.

5 reasons to repost corporate social stories in your B2B advocacy program

Reposting LinkedIn Stories from your Advocacy Board is a powerful way to extend your brand’s reach, continue to place your advocates as thought leaders, and drive meaningful engagement. Here’s how it helps:

1. Amplify your corporate campaigns

When a marketing team launches a LinkedIn post about a product update, re-posting it to the Advocacy board ensures your employees can easily reshare it, increasing visibility and engagement.

2. Boost employee engagement & strengthen internal connection

Encouraging employees to like, comment, and interact with corporate posts fosters engagement, strengthens company culture, and enhances your overall social media performance.

3. Ensure compliance in regulated industries

For industries with strict compliance requirements, reposting pre-approved LinkedIn posts ensures that advocacy efforts stay aligned with regulatory guidelines while still expanding reach.

4. Maintain targeted brand messaging

Advocacy admins using Oktopost can curate specific LinkedIn posts that align with brand messaging, ensuring employees share consistent, strategic content that reinforces key narratives.

5. Maximize event promotion

Corporate LinkedIn posts can be added to the Advocacy Board during a company-hosted event so employees can reshare key moments, driving awareness and participation.

By incorporating the Repost Stories from LinkedIn in Advocacy, brands can empower employees to amplify corporate messages, increase engagement, and extend their brand reach—all with just a few clicks.

Final thoughts

Oktopost’s Repost LinkedIn Posts from Advocacy Boards bridges the gap between corporate social media and employee advocacy, making it easier than ever for employees to interact with brand content and B2B social media teams to impact the overall corporate social strategy.

Ready to take your social media strategy to the next level? Try out Repost LinkedIn Posts from Advocacy Boards today and empower your employees to boost brand engagement with just one click.