Webinar

How employee advocacy brings the human back to B2B

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Here's the truth: B2B buyers are people. (Shocking, right?) They don't want to be sold to, they want to be helped.

Employee advocacy isn't about asking employees to spam their networks with generic posts. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience.

Let's make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results.

You'll learn:

  • How Celonis built a winning employee advocacy program that connects brand awareness to business impact
  • What types of content inspire employees to share, build credibility, and generate meaningful engagement
  • Tips from a LinkedIn expert on how to position employees as industry thought leaders to humanize your brand

Speakers

Aneta Francis

Aneta Francis

Lead Client Solutions Manager - Global Strategic Accounts, LinkedIn
Chris Sheen

Chris Sheen

Director of Social Media, Celonis