LinkedIn benchmark tool

Use the LinkedIn benchmark tool to compare your LinkedIn Page performance against 1,000+ B2B companies in your industry. Get personalized insights and AI-powered recommendations, completely free.

Based on data from 1,000+ B2B LinkedIn Pages · Updated monthly

B2B LinkedIn Benchmarks at a Glance

Key performance benchmarks from 6,700+ B2B company LinkedIn Pages across 9 industries.Dataset: March 2026 · Updated monthly

826

Median Impressions per Post

Across all B2B industries

5.72%

Median Engagement Rate

Industry-wide benchmark

Median Engagements per Post

Reactions, comments & shares

22.45%

Top 10% Engagement Rate

90th percentile performers

Telecommunications leads in engagement rate with a median of 12.53%, 2.2× the overall median.

Legal Services companies see the highest impressions per post, with a median of 1,790.

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How It Works

Select Your Industry & Size

Choose from 15+ B2B sectors and company size ranges to get relevant, apples-to-apples comparisons.

Enter Your LinkedIn Metrics

Input your page metrics: impressions, engagement, followers, and growth rates from your LinkedIn analytics.

Get Your Benchmark Report

See where you rank against industry peers with percentile scores, visual comparisons, and AI-powered recommendations.

Why Benchmark Your LinkedIn Performance?

Data-Driven Decisions

Stop guessing. Know exactly how your LinkedIn performance compares to companies in your industry and size range.

AI-Powered Insights

After you enter your metrics, AI analyzes your gaps versus top performers and identifies the 2–3 changes with the highest expected impact for your specific industry and company size.

Updated Monthly

Fresh benchmark data every month from 1,000+ B2B companies ensures your comparisons are always current.

Industry-Specific

Compare against your actual peers, not generic averages. Benchmarks broken down by 15+ industries and 7 size ranges.

About Our LinkedIn Benchmark Data

Prepared by Oktopost's B2B Research Team · Updated monthly

Our LinkedIn benchmark data is aggregated from over 1,000 B2B company LinkedIn Pages across more than 15 industries, including Technology, Financial Services, Healthcare, Manufacturing, and Professional Services. Data is collected and updated monthly to ensure accuracy and relevance. In our analysis, Technology sector companies with 500–2,000 employees consistently show the highest engagement rates, a useful reference point if your company falls into that segment.

The benchmark tool compares your LinkedIn metrics against percentile distributions, specifically the 50th percentile (median), 75th percentile (strong performers), and 90th percentile (top performers). This gives you a precise understanding of where your company stands relative to peers of similar size in your industry.

Metrics include impressions per post, engagement per post (reactions, comments, shares, and clicks), total page followers, new follower acquisition, engagement rate (engagement ÷ impressions), follower growth rate, and employee advocacy engagement. We recommend benchmarking at least 4 metrics for a meaningful comparison.

All data is anonymized and aggregated. Individual company performance is never disclosed. The benchmark dataset is curated by Oktopost, the leading B2B social media management platform, using data from its global customer base and public LinkedIn Page analytics. For teams looking to track these metrics continuously, Oktopost's Social Analytics provides real-time dashboards and automated reporting.

How to Interpret Your LinkedIn Benchmark Results

Your benchmark report places each metric at a percentile rank relative to companies in your industry and size range. Here is what each tier means in practice:

Below 50th percentile: Opportunity zone

Your metric is below the median for your industry and size. This is the highest-leverage area to focus on. Start with the AI-powered recommendations in your report. They are ranked by expected impact for your specific segment.

50th–74th percentile: On track

You are performing at or above the median. The goal here is incremental improvement. Focus on the specific metrics where you are closest to the 75th percentile. Small gains here move you into the top quarter of your peer group.

75th–89th percentile: Strong performer

You are outperforming 75% of comparable B2B companies. At this tier, use your results as internal proof points for leadership. These are boardroom-ready numbers that demonstrate social program effectiveness. Learn how to build a social ROI case.

90th percentile and above: Top performer

You are in the top 10% for your industry and company size. At this level, the focus shifts from improvement to scale: employee advocacy, paid amplification, and cross-channel consistency are the levers that maintain top-tier performance as audience expectations rise.

Frequently Asked Questions

The LinkedIn Benchmark tool lets you compare your LinkedIn Page metrics against aggregated data from over 1,000 B2B companies. It shows where you stand in terms of impressions, engagement, follower growth, and more, broken down by industry and company size.

Select your industry and company size, then enter your LinkedIn Page metrics. The tool compares your data against percentile benchmarks (50th, 75th, and 90th) from B2B companies in the same segment. You'll see exactly where you rank for each metric.

Yes, completely free. Enter your work email to receive your personalized benchmark report with AI-powered insights and recommendations. No credit card or account required.

Benchmark data is aggregated from over 1,000 B2B company LinkedIn Pages across 15+ industries. Data is updated monthly to reflect the latest trends. Individual company data is never shared or identifiable.

You can benchmark impressions per post, engagement per post, total followers, new followers, engagement rate, follower growth rate, and employee advocacy engagement. Select at least 4 metrics for a comprehensive comparison.

Your benchmark report includes AI-powered recommendations ranked by expected impact for your industry and company size. Based on Oktopost's dataset, the highest-impact improvements vary by starting point: companies below the 50th percentile in engagement typically see the fastest gains from posting frequency and rich media (carousels and videos). Companies already above the 75th percentile in impressions but lagging in engagement rate often benefit most from employee advocacy. Our data shows that companies with active advocacy programs have 2–3× higher engagement rates than those relying on the brand page alone.

Benchmark data is refreshed monthly with the latest LinkedIn performance metrics from our B2B company dataset. You can re-run your benchmark anytime to track progress against the most current data.

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