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For Sales Teams

Empower your sales team on social media

Oktopost equips sales teams with a powerful, easy-to-use social selling solution to share content and build meaningful customer relationships.

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Sales professional using social selling software to analyze data, empower revenue teams, and build meaningful relationships.

Today’s buyers trust people, not brands

Provide your sales team with the tools to be active on social media and engage with customers without missing a beat.

84%

of B2B execs use social media to make purchasing decisions

78%

of salespeople engaged in social selling outsell their peers

45%

Sales leaders who engage in social selling generate 45% more sales opportunities

Social selling solution empowering sales teams to share content and build meaningful relationships.

Build credibility and win more business

Turn your salespeople into thought leaders and strengthen their personal brand.

Oktopost allows your team to easily share valuable content on social media to establish trust with customers and win their business.

Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu
Revenue team members use social selling software to analyze content performance.

Accelerate sales cycles with Account Intelligence

Use Oktopost’s Account Intelligence to provide a weekly digest of account-level social engagement and facilitate your ABM / ABX strategies.

Empowered sales team member using social selling software to drive relationships and strong ROI.

Prove the value of social selling

See how your team’s activities on social media drive stronger relationships with Contacts and Accounts to drive business outcomes.

What our customers love about Oktopost

“Utilizing the content sourcing tool, along with an intuitive campaign structure, allows the user to fully understand what messaging is working and replicate success.”
David R
Social Media Marketing Manager
“It’s a strategic tool to effectively scale awareness, brand attributions and pipeline generation.”
Louise R
Global Content & Social Media Manager
“I can gather data results on how our social content is performing by using the Analytics section in Oktopost.”
Valerie C
Marketing Operations Coordinator

Explore our latest blog posts, webinars and customer stories

Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

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Frequently Asked Questions

How does social selling actually help sales teams close deals faster?

Social selling helps sales professionals build credibility before the first pitch. By sharing insights and staying visible on social media, sales teams create warmer entry points into target accounts. When buyers are ready to engage, trust is already in place, helping deals move faster through the pipeline.

What is the best way to incorporate social selling into an ABM strategy?

Social selling adds the human layer to account-based marketing. Oktopost shows how target accounts engage with your content, helping sales teams time outreach and tailor messages to what each account already cares about.

How does Oktopost help sales teams stay active on social media without it taking up too much time?

Oktopost’s Employee Advocacy Board gives sales teams a pre-approved library of on-brand content. With just a few clicks, they can share relevant updates, stay visible with their network, and maintain brand consistency without the extra effort.

How do marketing and sales teams collaborate within Oktopost?

Marketing acts as the engine, creating content that resonates, while sales becomes the voice, sharing it through the Oktopost Employee Advocacy platform. Oktopost bridges both teams with shared visibility into how social interactions influence the pipeline.

Is Oktopost a good fit for large, global sales organizations?

Yes. Oktopost is built to scale, supporting regional and multilingual teams under one platform. Built-in compliance and brand guardrails let global sales teams stay active on social without risking off-brand messaging.

What kind of metrics can sales leaders use to prove social selling is working?

Instead of vanity metrics, sales leaders can track how social engagement drives pipeline and revenue. Using Oktopost, you can understand which social interactions and what type of content led to conversions, showing the revenue impact of social selling.

How does Oktopost help sellers share content in their own voice?

Social selling is more effective when employees share content that feels authentic and aligns with their personal brand. Oktopost’s Advocacy Agents help sellers do this by recommending relevant content and allowing them to share it in their unique tone of voice. This ensures posts resonate with their networks, increase engagement, and drive meaningful interactions, while still amplifying your company’s messaging.

How can Oktopost make social selling easier and more efficient for sales professionals?

Oktopost saves social sellers time by bringing advocacy directly into the platforms they already use, such as Slack, Microsoft Teams, Outreach, and Salesforce. Sellers can easily discover and share content without leaving their workflow, reducing friction and allowing them to engage their networks efficiently while staying focused on sales activities and achieving quota.