HR Teams

You invest in company culture. Nobody sees it.

When culture is trapped inside HR systems and surveys, it never reaches the talent market. Oktopost’s Employee Advocacy turns internal culture into a visible, trusted, and competitive advantage.

Empowered employee using Oktopost's advocacy platform, driving people-driven ROI and human capital value.

Join leading B2B brands using Oktopost to make culture visible through employees’ voices

Acuity Brands, realizing human capital ROI with Oktopost's employee advocacy platform.
Algosec: an example of human capital ROI with Oktopost's employee advocacy platform.
British Airways: Driving employee advocacy & human capital ROI with Oktopost's people platform.
Demandbase logo. Oktopost drives people-driven ROI & employee advocacy, reducing recruitment CAC.
Expel logo, an example of people-driven ROI through employee advocacy.
Intralinks: a leader in human capital ROI and employee advocacy, powered by our people platform.
inviciti helps achieve People-Driven ROI with Oktopost's Employee Advocacy platform.
metadata.io platform, integral for people-driven ROI, employee advocacy data, and human capital insights.
monday.com logo, integrating with Oktopost for enhanced employee advocacy and human capital ROI.
SolarEdge's people-driven ROI and employee advocacy success with the Oktopost platform.
SUSE, an example of human capital ROI from Oktopost's employee advocacy platform.
The Channel Company, a valued partner for Oktopost's people-driven ROI and employee advocacy platform.
The Marketing Practice, a partner achieving human capital ROI with Oktopost's employee advocacy platform.

Invisible company culture has real financial consequences

When culture is invisible, HR pays the price in higher recruitment costs, weaker trust, and limited insight.

72%

of recruitment leaders say employer brand impacts hiring costs

50%

of candidates avoid companies with poor employer brands

70%

of employees decide to leave months before HR sees the risk

Oktopost employee advocacy platform: share team events & culture to boost people-driven ROI.

Lower cost-per-hire with social sourcing

Employee advocacy improves organic applicant volume, drives higher quality-of-hire, and reduces reliance on paid media and agencies.

Oktopost employee advocacy platform showing social shares to quantify human capital ROI.

Engagement you can see and measure

Oktopost turns employee advocacy into a measurable engagement signal. Participation data provides people leaders with an early indicator of morale and retention, beyond what eNPS surveys alone can show.

Oktopost users collaborating on people-driven ROI data from their employee advocacy platform.

Quantify the value of your people strategy

Translate your culture into financial performance. Oktopost analytics connect employee advocacy to measurable outcomes, giving leaders clear, quantifiable proof of the ROI of an engaged workforce.

Explore our latest blog posts, webinars and customer stories

Ready to make culture visible with Oktopost?

See how Oktopost Employee Advocacy turns company culture into a visible, trusted, and measurable driver of growth.

Frequently Asked Questions

How can I measure the ROI of employees posting on LinkedIn?

You can measure ROI by tracking participation, reach, engagement, and hiring outcomes, such as applicants and referrals. With Oktopost, HR teams can connect employee sharing to employer brand visibility and hiring efficiency using real data.

How can we scale hiring without increasing cost per hire?

Employee networks can be used as a scalable social sourcing channel. When employees share culture and open roles on LinkedIn through employee advocacy, organizations reach more qualified, pre-vetted candidates, reduce reliance on paid channels, and improve the quality of hire.

Do employee-shared job posts perform better?

Yes. Job posts shared by employees typically outperform corporate posts because they appear in trusted personal networks. This leads to higher-quality referrals, improved candidate fit, and reduced reliance on paid job boards and agencies.

How can employees represent our employer brand authentically?

This is called employee advocacy. Employee advocacy enables employees to represent the employer brand authentically by sharing real experiences, culture, and milestones through their own social networks, strengthening credibility and talent attraction through trusted employee voices.

How can we encourage employees to share on LinkedIn?

Employees are more likely to participate when sharing is easy and authentic. Employee advocacy works best when HR provides ready-to-share content, removes friction, and allows employees to choose what fits their voice.

Is employee advocacy safe and compliant?

Employee advocacy is safe when content is approved, and sharing is optional. Platforms like Oktopost ensure employees share brand-approved content while maintaining their own voice, reducing risk without restricting authenticity.

Do employees actually want to participate in employee advocacy?

Employees participate when sharing feels easy, authentic, and aligned with their personal brand. Employee advocacy works best when employees choose what to share and are recognized for participation, rather than being mandated.